One of the previous series of posts that I wrote in the early days of ProBlogger (before all 4 of you started reading) was a series on generating high quantities of content for you blog.
I wrote it after reading article after article of people writing about how you need to work on the quality of your posts – quality not quantity seemed to be the catch cry. It got me wondering however – what if they were wrong?
You see my experience indicated that it was about BOTH quality AND quantity of posting. Check out the series that starts here but that continues in these posts titled Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.
Quality is important if you are aiming to get returning visitors but for someone who is purely interested in advertising/affiliate performance (eg. making money), the greater the amount of “unique” visitors that view your ads the more you will earn – this is where quantity of content is better. As more pages generally equal more SE visitors.
All in all, the best strategy is probably a mixture of quality and quantity.