Here’s a quick tip for composing the titles of your posts.
Avoid putting full stops (periods) at the end of your titles.
Most bloggers naturally avoid using them in titles (without giving much thought to it). However from time to time I see them.
Why shouldn’t you use full stops at the end of titles? Isn’t it just a stylistic thing?
No – the reason goes beyond how it looks and is more about the signal that it sends to your reader. Full stops, like their name suggests, are something that halts the eye of your reader.
This isn’t something you want at this point in your post. Titles are all about leading your reader into your post and so anyway that you can help this flow is a bonus.
It might seem like something that’s too small to worry about (and in comparison with other things you could do to improve your blog it’s not a biggie) but it is a pretty established copy writing principle that is universally practised (next time you pick up a newspaper see how many periods in titles you can find).
