SEO Roundtable has a nice summary of a session at SES Chicago with Jeremy Schomaker and Jennifer Slegg (notice they both have JS initials – could be something in that!) on the topic of Earning Money From Contextual Ads.
There’s not much in it that experienced contextual advertising publishers won’t already know but it’s a good recap of some sound principles of contextual advertising for beginners.
Jennifer Slegg always has great tips.
JS are the best initials to have IMHO!
It mentions monetizing error pages, but I thought you’re not allowed to use ads on error pages. Or is that incorrect?
I think it depends on the type of error pages… but I do think you are right.
Thanks Darren for this link!
I’m soaking up information like a sponge at this point so any extra help is appreciated :) I know you make great money by doing this work but I also want you to know that the information you are providing is actually HELPING me and is appreciated.
Take Care !
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@LearningNerd & The Geek: Actually you are allowed to have ads on error pages, as long as you have some type of content along with the error message.
If you use WordPress, just edit the 404.php with a paragraph or two of content (summary of your site with keywords works well) and place your ad along with the Google search your site feature.
I love to go back to read the basics, there is always one or two things I forget about as I learn more.
The tips offered by the writer were very useful to me. Thank a lot.