CategoryWriting Content

This guest post is by Jon Morrow of Smart Blogger (formerly Boost Blog Traffic). According to the legendary copywriter John Carlton, the best way to understand your reader is to visualize them as a giant somnambulant sloth lying on the couch as they watch television. Your job as a writer ...more

This is a guest post by Jeff Goins of Goins, Writer. Most bloggers want to know their words are leaving an impact. They want to know people are listening. One of the best ways to measure this is to see who’s commenting. Not all blogs have a comments section, but ...more

This guest post is by Annika Martins of annikamartins.com. We hear it all the time. Create blog content that is relevant to your subscribers. Seems easy, right? Maybe, but most of us screw it up. Especially when we’re just starting out, knowing precisely what content will get the best reaction is ...more

This guest post is by Caz Makepeace of y Travel Blog. As a travel blogger, there are many different types of articles that we write. We like to help people to get inspired, get informed, and to get going. We know that not every article we write will get the same ...more

This guest post is by Danny Iny of Firepole Marketing. Remember the first time you realized that you’ve actually got traffic? Suddenly, you aren’t blogging to an empty void—real people are consuming and engaging with your content! Or are they? That’s when you begin to wonder … why isn’t anybody ...more

This guest post is by Marco Montemagno of Presenter Impossible. Anyone can create a video and upload it to their blog or onto YouTube. But so many of the videos out there are boring, and viewers shut them off after a few seconds. In my six years presenting my own ...more

This guest post is by Torrey McGraw of Grind & Thrive. For beginner and more advanced bloggers, one of the most important questions we must ask is, “How will my blog stand out in my niche?” With the ever-growing list of blogs that are created daily, this can be a ...more

This is a guest post by Gregory Ciotti of Sparring Mind. YouTube is the next big thing for blogging. Seems like pretty poor advice, since everybody is hopping all over Pinterest and people have known about YouTube for a long time. The thing is, few bloggers are utilizing YouTube to ...more

Yesterday’s posts here at ProBlogger (Better Buttons Part 1 and Part 2) looked at the question of driving readers to take action on our blogs. Whether we blog for profit or pleasure, for most, reader action is an extremely important part of blogging. We need readers to action if we ...more