CategorySearch Engine Optimization

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes: – Pay-Per-Click (PPC) – Natural Search Engine Optimization (SEO) – Website Conversion ‘The fact that these components are most effective when used in concert does ...more

Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together? ‘Keyword rich content will get you part way to your destination atop the search ...more

‘Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you’ve worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes. Google has finally ...more

SEO – A short Course is a useful article written about Search Engine Optimization that will help anyone seeking tips at how to Optimize their blog or website for Search Engines. ‘Anyone who does business on the internet today has heard of SEO (search engine optimization), and many have tried ...more

SEO Scoop has written up a day in the life of a search optimiser which gives some hints into what those SEO types do with their time. Its actually got some remarkably similar features to what my daily rhythm can look like as a blogger and will give you some ...more

There is a lot of talk around the web at the moment about Google’s current page ranking update. You may have already noticed your blog’s page rank change – most of my blogs are pretty stable although I’ve noticed one of the new ones has gone up from 2 to ...more

About.com asks the question – should those wanting to optimize their site target single keywords or keyword phrases? “Consider the keyword “cars.” A quick search for this phrase at Google reveals nearly 20 million web sites competing for a ranking for this phrase. Since studies show that few consumers make ...more

Mike Banks Valentine writes this excellent piece on the plight of new websites in their quest to be ranked by Google. “As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a ...more

The Daily Rundown (link removed as the site is no longer there)has this interesting piece of analysis about what people are searching for on Google. ‘ 28% of Google searches are for a “product name”, 9% are for a “brand name” and 5% are searches for a “company name”. “Brand” ...more