CategoryCase Studies

Jeremy, Mark and I spent a pleasant evening tonight with the founders of ChickAdvisor (Ali and Alex de Bold). I’d not come across the site before but it’s an innovative and fun site for women looking for reviews and looking to review products, services, restaurants, deals etc – all for ...more

One of my favorite bloggers in my early years of blogging was Loobylu – an award winning blog written by a fellow Melbournian Claire Robertson. Claire is an illustrator and toy maker and has been featured for her illustration work and blogging in many places over the last five years. ...more

A few days back the Blogging Times reported that celebrity blog PerezHilton reached 1 million readers in a day this month. That’s some serious traffic and would be a pretty amazing blog to monetize. Mario Lavandeira is the blogger behind PerezHilton and by the looks of things his income streams ...more

One of the aspects of blogging that I love is that it opens up opportunities to connect with people of all walks of life, interests, backgrounds and experiences. In the last year and a half of blogging here at ProBlogger I’ve come into contact with a lot of readers – ...more

Just a quick update on the latest experiment that I’ve been doing at my Digital Photography School blog. A couple of weeks ago I had a few emails from readers who started to make suggestions about how they’d like to share their photos, work on group projects and meet other ...more

Since I’ve set the topic for this week’s group writing project I thought I’d better submit an entry myself on Blogging Goals. It’s a fairly wide topic, especially if I was to tackle it on a macro level thinking across all of my blogs, so I’ll just focus on one ...more

It’s been just over a couple of weeks now since I launched my last blogging experiment (Digital Photography School) and as I said in my vidcast last week I want to periodically report on how it’s going and what I’ve been working on as I go along. It’s early days ...more

A couple of months ago I wrote a post titled Do Ugly Blogs Convert Better? which was based upon the revelation that a Canadian dating site by the name of ‘Plenty of Fish‘ was reportedly earning more than $10,000 a day via AdSense and affiliate programs. $10,000 a day – ...more

Paid Content had an interesting piece last week on a move by PBS to start running AdSense ads on 2% of the the pages on their site. It caused a bit of a stir in some circles about whether it was within their charter to run ads on their site ...more