CategoryCase Studies

Weblogs Inc have just announce their latest blog Luxist – a blog that promotes itself as obsessively covering luxury products. They write about everthing from clothes, to gadgets, to jewelry through to cars. Their income stream will be much the same as other Weblogs Inc blogs and includes Adsense and ...more

American Roulette is an interesting case study of a blogger using the medium to make a few dollars. Its written by a ‘professional casino cheater’ who gives thoughts on casinos and gambling. The site isn’t highly monetized at this point – Income streams so far seem limited to Amazon affiliateship ...more

A friend recently suggested I take a look at the 9rules Network of blogs run by Paul Scrivens. Paul, like many bloggers, didn’t set out to create a blog network, but rather found himself creating more and more site, out of which a network emerged. He bases his blogging on ...more

8 year old Delaney is a ProBlogger. Her new blog – Horseshues.com is an attempt to buy her a horse (and teach her a few lessons in web design, business and creativity along the way). The concept is simple – she takes old horseshoes and she decorates them and sells ...more

Sharp Money is a blog about making money online which itself is an attempt at blogging for money. ‘With this blog, we will explore opportunities for making money on the web (without resorting to spam, spyware or other predatory practices). Of special interest, of course, will be generating money from ...more

Tim has emailed this week while I was taking a bit of a holiday in New Zealand to let me know of a mini problogging network that he’s started reading the tips here on Problogger. You can check his new blogs at: Blog Tips Tech Tips Excel Tips Personal Blog ...more

The Stylephile is a new commercial blog from the Variety stable of blogs that is focussing upon Shopping. They’re posting on sales, openings and products/picks of the day. At this stage their income stream is not overly evident – although the topic of the blog will definitely lend itself to ...more

Street Talk is another blog with an income stream that uses the Adsense program. It is a little different to other blogs that we’ve featured here in that instead of focusing upon products it focuses upon a popular New Zealand Television show – Shortland Street. The site is currently in ...more

Fortune Magazine has a profile piece on Nick Denton and his growing blogging ventures: ‘With nine sites launched in two years and 24% month-over-month aggregate traffic growth, the business outlook for Gawker’s mini-media empire seems promising. Denton won’t talk about the company’s financials, and he points out that even at ...more