CategoryBusiness Blogging

This is a guest contribution from Matthew Capala of SearchDecoder.com. Shark bloggers are experts in their field of choice. However, they rarely call themselves experts or gurus. Skilled blogging pros, such as James Altucher, establish their authority on social networks and search engines by creating immensely authentic and valuable content, ...more

This is a guest contribution from Sonja Jobson. You’ve been told that blogging is a great way to grow your business online, snag leads, and ultimately make sales.  And so far, your blog is helping to boost your traffic, spread the word around on social media, and build up an ...more

This is a contribution by our very own Shayne Tilley. Launching products and campaigning can be fast-moving and complex beasts. There are so many layers, and even the best-laid plans can be scrapped in an instant as it all goes amazing well, or horrifically wrong… Two promotional tactics we use ...more

This is a guest contribution from Rosie Scott of The New Craft Society. As we discussed recently in this post, making money via blogging is far more than fanciful thinking; for an increasing number of dedicated bloggers, it’s a rewarding reality. But there’s a difference between, “Hey mom! I made ...more

This is a guest contribution from freelance writer, Jawad. Over the last few years, the significance of high value content, in generating qualified sales leads, has increased tremendously for businesses. More than ever before, businesses are now focusing on generating regular content for their target markets to keep a steady ...more

Jen Bishop is the creative force behind Interiors Addict, the leading Australian blog dedicated to interiors and home wares. She was made redundant a year into starting her blog and was accidentally thrust into the world of full-time blogging. I’ve loved watching her journey. She started off with a hobby ...more

Earlier this week I explained why every business needs a blog. Today I want to show you just how much potential there is for businesses to connect with their customers through a blog. The blogs I’ve chosen here are all for small businesses I know of. I’ve tried to look ...more

Last week’s Blogging in Brief post looked at a really surprising business blog post. In fact, this was a post from a government body, the Centres for Disease Control and Prevention—not the kind of place you might expect to have a raging sense of humor. Business blogging doesn’t have to ...more

This guest post is by Gregory Ciotti of Help Scout. Getting the word out about your startup is tough. Blogs serve as a great way to increase organic traffic and establish the all-important relationship of “know, like, trust” through the provision of free content. In addition, few other marketing channels ...more