CategoryBusiness Blogging

Business Week Online has an interesting article on The Business Of Blogging. It is pretty basic with the usual quotes from the usual probloggers – but its another example of how blogging for dollars is becoming more main stream. ‘Now advertisers are realizing there is a market emerging in the ...more

‘Google, which implemented an internal web log system behind its firewall about 18 months ago, has seen tremendous benefits from it and may in the future consider providing tools and expertise for this purpose to interested clients, Google said. Google deployed an internal blog for its employees shortly after acquiring ...more

Sifry is writing about Corporate Blogger today – he numbers them as 5000: ‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are ...more

I’m currently taking a bit of a working holiday in New Zealand and am spending a few days with two fellow bloggers to talk about the possibilities of working together as a blogging collective. One of the things I’ve found myself thinking on a number of occasions over the last ...more

Feedmelegal> has a good post on how blogs can be useful for lawyers. ‘How can lawyers benefit from the use of weblogs? Feedmelegal does not intend to repeat at length what has been written by others, but to summarise and to an extent build on the insightful thinking that has ...more

It seems that articles about how executives are blogging are appearing every day now – here is another one – Blogging for Dollars ‘Once the domain of the disgruntled and demented, Web logs are being embraced by business executive… In an earlier time, say 2000, managers at Microsoft didn’t appear ...more

‘Rich Orr writes that blogging is ‘Possibly, the most powerful type of corporate marketing per dollar spent ever invented.‘ ‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet ...more

Inc.com has a good article introducing the concept of Business Blogging. ‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more. A blog provides dynamism and life that ...more

‘Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them. Blogging will change everything it touches: classified, the blurring of oped and so-called factual journalism, and the duality between advertisers as content and ...more