CategoryAdvertising

ClickZ has another good article with a prediction about Online Advertising that should warm the hearts of ProBloggers everywhere. ‘Online advertising will grow by 30 percent next year from $7.8 billion in 2004 to $10.2 billion in 2005, a rate reminiscent of the late nineties when the medium was in ...more

Just stumbled upon another Advertising program that has been designed specifically for RSS and Blogs called CrispAds. They promote it to bloggers as follows: – Place ads in your blog articles when you want – Ads also appear in your RSS or ATOM feed! – 95% of advertiser click-thru revenues ...more

Those of you running contextual advertising programs will be happy to hear these latest figures – ‘Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization ...more

There has been an increasing amount of debate recently over both the ethics and viability of blogging commercially. The focus of this post is not to enter into the question of ‘should bloggers add income streams to their blogs’ – rather I want to examine whether it is a financially ...more

‘Online advertising grew 2.5 times as fast as overall U.S. advertising in the first three quarters of 2004, according to data released by TNS Media Intelligence/CMR. Online advertising in the U.S. totaled $5.59 billion for the first three quarters of this year, up 25.8 percent over the $4.45 billion measured ...more

A lot of Bloggers are earning good money as a result of being publishers of pay-per-click advertising but those that are making the most out of it are also bringing traffic to their blogs via the same method. It sounds all wrong when you first think about it – why ...more

Affiliate News has put together a very useful resource that reviews 9 Pay Per Lead/Click Programs If you’re looking for ways to add an income stream to your blog using this type of approach this might be a good starting point.

WebProNews also has a good article on Ad Placement on websites: ‘Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections ...more

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report. “What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed ...more