CategoryAdvertising

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. You all have incredible engaging content that your readers love, yet almost everyone expects something for free. You probably know that your content is more valuable than you’re paid or compensated for but justifying ...more

By ProBlogger Marketing Expert Alita Harvey-Rodriguez You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! It got readers thinking about how automation can ...more

This is a guest contribution from Luke Moulton. Blogging about something you’re passionate about? Chances are there are others just as passionate as you, and chances are, a high percentage of these people hang out on Facebook and share the stuff they’re passionate about. Using Facebook ads to reach your ...more

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already. In some ways I can understand that sentiment. As bloggers, for more than a ...more

Jon Loomer, the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on all things Facebook advertising. Not just for business with big budgets, targeted Facebook ads and a little forethought can be useful for any kind of blogger wanting to reach out ...more

This is a contribution by our very own Shayne Tilley. Launching products and campaigning can be fast-moving and complex beasts. There are so many layers, and even the best-laid plans can be scrapped in an instant as it all goes amazing well, or horrifically wrong… Two promotional tactics we use ...more

This is a guest contribution from Nicholas Whitmore, freelance journalist and website content editor.copy With search engine traffic becoming increasingly difficult to rely on, it’s important for bloggers, like you, to think of different ways to drive people to your website. After all, there’s no point in blogging if no one ...more

This is a guest contribution from Brianne Bauer. How do advertisers determine whether a blog is worth their marketing dollars? Promising blogs start out with must-have elements — interesting content, loyal readership, eye-catching design and regular updates. But what’s missing? Here are six ways bloggers can become more attractive to advertisers. ...more

Over on Reddit today someone asked for some advice on switching from monetizing a blog using just ad networks (like AdSense) to selling advertising directly to advertisers. I found myself writing a rather long response and thought it might also be of some use to readers here. Here’s the question: ...more