CategoryAdsense

It looks like Google are starting a referral program for AdWords. Check it out at the Join the Google Referral Program page: ‘The Google AdWords referral program (beta) is for web sites whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more ...more

Jeremy Zawodny has and interesting post where he analyses where his traffic is coming from (ie search engines, bloglines, rss etc). He then goes on to analyze which reader sources convert best for him in terms of his Adsense earnings. It turns out that while Google readers earn him most ...more

Being away all weekend I missed the Halloween themed Adsense ad units that were apparently going around. Luckily Jen was on the case and spotted a number of different types of them including this one. It looks like Adsense are experimenting with some ways of drawing readers eyes to their ...more

The team at Adsense have responded to some of the recent talk about Smart Pricing by writing a post on their blog on the topic. Their main points are: 1. Many factors determine the price of an ad 2. Clickthrough rate doesn’t affect advertiser return on investment (ROI) 3. Google ...more

Jen has just posted information about Adsense that will be of interest to publishers using it across multiple sites. The crux of it being that Google’s ‘smart pricing’ can actually not only impact one of your sites but all of them. In short – if you have just one poorly ...more

I’m a bit surprised by Mitch Ratcliffe’s suggestion on how to get Google to fix the BlogSpot Splogs problem. He recommends click fraud: ‘The solution to the problem it to click gratuitously and never make purchases on the links at blogspot sites and to keep doing so to drive down ...more

I’m enjoying a thread over at DigitalPoint that is discussing ‘Sites where I didn’t notice the Adsense‘. Some of the sites people are referring to are very clever indeed – in fact some might even be ‘too clever’ in that they perhaps run the risk of being too invisible and ...more

Adsense has added a new case study to it’s collection with a new one focussing upon Weblogs Inc. Of particular interest is their success with ‘link units’ – something they claim increased earnings by as much as 50%. I have to say my experience of them has not been quite ...more

Tim has a very useful post for those of you who are rotating Adsense and YPN ads on your site (ie having each ad program show up on every second impression. He was having some problems with getting PSA ads on YPN and found that part of the problem was ...more