Can having too many Digg Using Readers Be a Bad thing for a Site?

Posted By Darren Rowse 10th of October 2007 Social Media

A number of months ago I wrote a post titled How to Build a ‘Digg Culture’ on your Blog which explored a trend that I’d noticed on my blogs where getting on the front page of Digg once tended to lead to attracting other active Digg users to your blog – which in turn led to more success on Digg – which led to more Digg using readers which led to more Digg success…. etc (see image to the left for a visual illustration).

It was something that I’d noticed happening on a number of my own blogs as well as blogs of others.

However in the last few months I’ve noticed another Digg trend. At this point it’s just a theory and I have no way of proving it – but I’m beginning to wonder if perhaps a blog can be penalized for having too many active Digg using readers.

I first noticed this through chatting to other bloggers who would regularly get on the font page of Digg quite organically as a result of their readers submitting and then Digging theirs posts up. These blogs had medium to largish sized readerships (although none were A-listers).

After a few months (or longer) of getting semi-regular appearances on the front page of Digg these bloggers started to notice that their posts would do well for a few hours after being submitted by readers but that as they approached the top of the upcoming lists they would disappear.

While it is not unusual for some posts to be buried before hitting the popular page (not everyone on Digg will appreciate every post you write) these bloggers began to notice that it happened to every post – even their best ones.

I didn’t take a lot of notice of this at first – but after hearing the same story from 10 or so other bloggers began to wonder if there was more to the story.

In the last couple of weeks I’ve noticed the same thing happening on my own blogs – blogs that quite often used to reach the front page of Digg completely organically.

My question to Digg (something I’ve asked via email – but which I don’t really expect a response) is:

Can having too many Digg Using Readers Be a Bad thing for a Site?

I understand why Digg needs to protect itself and ban sites who attempt to manipulate their system – however I’ve heard the above story/complaint from a number of legitimate and high quality bloggers now and wonder if perhaps Diggs algorithm or filtering system is being a little too zealous and weeding out quality and legitimate content simply because those sites have grown a readership that love and use Digg.

Now there is a weakness in my hypothesis – and that is that mega/A-list blogs who must have a lot of Digg users regularly feature on the front pages of Digg. Perhaps this is an indication that my theory is off – however I couldn’t imaging Digg banning Engadget, Gizmodo or Lifehacker (who all feature heavily on the front page of Digg).

It’s just a theory – but I’d be interested to hear other’s thoughts on the question.

Can having too many Digg Using Readers Be a Bad thing for a Site?

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