Darren Rowse
Internet Ad Spending Hits New Heights
16th of November 2004 Darren Rowse

Internet Ad Spending Hits New Heights

ClickZ reports – ‘Internet ad spend topped $2.4 billion last quarter, according to the quarterly “Internet Ad Revenue Report” conducted by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau (IAB). The third quarter estimates mark the eighth consecutive quarterly increase for the industry and the fourth record-setting quarter. Q3 ...more
Pro Blogging News
Pay Per Click (PPC) Blog
15th of November 2004 Darren Rowse 4

Pay Per Click (PPC) Blog

Cube Management’s Pay Per Click (PPC) Blog will be an interesting one to follow if you are thinking about promoting your blog in this way. As the name suggests its following all Pay Per Click news from around the web. ‘Pay-Per-Click is a powerful tool that companies can use to ...more
Blog Promotion
Malcolm Gladwell on Human Nature
13th of November 2004 Darren Rowse

Malcolm Gladwell on Human Nature

IT Conversations have a good recording of Malcolm Gladwell talking about ‘Human Nature’ which is well worth the read. It doesn’t directly apply to bloggers but Malcolm’s stuff has always been influential in the way I approach my blogging. ‘Malcolm explores why we can’t trust people’s opinions — because we ...more
Miscellaneous Blog Tips
These Traffic Numbers Are Real
13th of November 2004 Darren Rowse

These Traffic Numbers Are Real

‘Mention “audit” to David Barlin, vice president of marketing for I/Pro, a company that verifies audience data for about 500 small and medium-sized websites, and he practically gushes. “They’re exciting,” he said, not at all defensively. “Really.” That’s because he and the company he works for see a potential gold ...more
Pro Blogging News
Minkmedia Launches UK Blog Network
12th of November 2004 Darren Rowse 1

Minkmedia Launches UK Blog Network

Minkmedia is the latest network of Blogs to launch. This one is based in the UK and describes itself as: ‘Mink Media is a nanonpublisher. We publishe a series of weblogs (five so far) aimed at a British audience. A weblog is a topical website, new stuff appears at the ...more
Pro Blogging News
Betting on Tools that Power Blogs
12th of November 2004 Darren Rowse

Betting on Tools that Power Blogs

BusinessWeek has an interesting article that talks about another option for making money from blogs – through the infrastructure that makes blogs possible. They write – ‘While Web log entreprenuers search for a viable business model, venture capitalists are backing companies that make it all possible Ask David Sifry when ...more
Blogging Tools and Services
The Holistic Approach to Search Engine Marketing
12th of November 2004 Darren Rowse

The Holistic Approach to Search Engine Marketing

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes: – Pay-Per-Click (PPC) – Natural Search Engine Optimization (SEO) – Website Conversion ‘The fact that these components are most effective when used in concert does ...more
Search Engine Optimization
Internet Advertising Comes of Age
12th of November 2004 Darren Rowse 1

Internet Advertising Comes of Age

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report. “What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed ...more
Advertising
Fastclick Reviewed – Advertising suitable for high traffic Blogs
11th of November 2004 Darren Rowse 5

Fastclick Reviewed – Advertising suitable for high traffic Blogs

Fastclick is a revenue stream that will be suitable for some highly trafficked blogs. We trailed it recently on our Olympics blog and found that with the levels of traffic that we generated at the height of the games that it out performed all other revenue streams on the site ...more
Advertising