Darren Rowse
Marketers Spent $4 Billion on Search Advertising
15th of December 2004 Darren Rowse 0 Comments

Marketers Spent $4 Billion on Search Advertising

Those of you running contextual advertising programs will be happy to hear these latest figures – ‘Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization ...more
Advertising
Blog Predictions for 2005
15th of December 2004 Darren Rowse 0 Comments

Blog Predictions for 2005

Already I’ve seen three articles with predictions for 2005 – expect a lot more! The best of those relating to Blogging today is from Pete Blackshaw from ClickZ who writes a number of insightful predictions including one on blogs which he says will ‘absorb flak, yet stay on track’: ‘Publishers, ...more
Pro Blogging News
A Message of Hope for Depressed ProBloggers
13th of December 2004 Darren Rowse 0 Comments

A Message of Hope for Depressed ProBloggers

Judging by my inbox this mornig it seems that my post examining whether contextual advertising is viable on a blog both inspired and depressed a few bloggers that had been thinking about running Adsense and Overture on their blogs. In short what I was trying to show in the post ...more
Pro Blogging News
PubSub LinkRanks
13th of December 2004 Darren Rowse 0 Comments

PubSub LinkRanks

PubSub LinkRanks are a useful tool that help to keep track of how different domains are being linked to by the blogosphere. They define them as: ‘LinkRanks are a measure of how many pages link to each particular site, with more weight given to fresher links and to links from ...more
Blogging Tools and Services
Making a Meal of Your Blog
13th of December 2004 Darren Rowse 0 Comments

Making a Meal of Your Blog

The Washington Post has a basic article on how to blog. One of their sections is on posting regularly with a quote from Biz Stone: ‘When a blogger adds new material, it’s called a post. And good blogging demands frequent posting. Biz Stone, 30, Blogger senior specialist at Google (www.bizstone.com), ...more
Miscellaneous Blog Tips
The Alpha Bloggers
13th of December 2004 Darren Rowse 0 Comments

The Alpha Bloggers

Newsweek has an interesting article this week on the Alpha Bloggers (A list bloggers) – There is nothing too new in it although I was interested in this last paragraph – complete with a typical Doc Searls back hander swipe at a Probloggers. ‘And what do the alpha bloggers get ...more
Pro Blogging News
The Blogfather? Jason Calacanis expands family
11th of December 2004 Darren Rowse 0 Comments

The Blogfather? Jason Calacanis expands family

Netimperative has an interesting interview with Jason Calacanis whom they label ‘the blogfather’. ‘The term ‘exponential growth’ seems almost an understatement when discussing blogs. But attempts to commercialise this new form remain thin on the ground. New Yorker Jason Calacanis, who has just launched his 62nd commercial blog, tells Alex ...more
Pro Blogging News
Is Contextual Advertising Viable on a Blog?
10th of December 2004 Darren Rowse 0 Comments

Is Contextual Advertising Viable on a Blog?

There has been an increasing amount of debate recently over both the ethics and viability of blogging commercially. The focus of this post is not to enter into the question of ‘should bloggers add income streams to their blogs’ – rather I want to examine whether it is a financially ...more
Adsense
InsideBlogging – The Blog Inside InsideBlogging
10th of December 2004 Darren Rowse 0 Comments

InsideBlogging – The Blog Inside InsideBlogging

Bloggers Darren Barefoot and Jeremy Wright have joined forces in a blogging consultancy relationship going by the name of ‘Inside Blogging’. Of course all good blog consultants can never have enough blogs so they’ve stared an InsideBlogging Blog to give readers the inside word on their new venture. Should be ...more
Pro Blogging News