Darren Rowse
How to Build Trust with Your Blog
This post is based on episode 151 of the ProBlogger podcast. “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” – Bob Burg A big reason many businesses start blogs is to build trust with customers so they ...more
Creating Content
How Being a Good Listener Can Help You Write Effective Sales Copy
This post is based on episode 146 of the ProBlogger podcast. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. You need to listen. I first came across this advice many years ago, and since then I’ve ...more
Making money
Why You Should Revisit Your Old Content – Regularly
This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of course, it’s important to put time and effort into creating ...more
Creating Content
How to Get Moving Again When You Feel Stuck
This post is based on episode 158 of the ProBlogger podcast. Do you ever feel stuck in your blogging or your business? I think many of us can relate to feeling paralysed at times – not just with blogging or business, but in other areas of life as well. You might ...more
Mindset + Motivation
How to Overcome Failure in Six Powerful Steps
This post is based on episode 190 of the ProBlogger podcast. Most of us don’t want to learn about failure because we don’t want to fail. But we all do. And that’s okay, because failure is an essential part of any business. If you’ve never failed then you’ve probably stayed in ...more
Mindset + Motivation
Nine Ways to Stay Inspired and Avoid Blogger Burnout
This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. And it can stop ...more
Writing Content
How to Get Products to Review on Your Blog
This post is based on Episode 178 of the ProBlogger podcast. Whether your blog is all about reviewing products or you want to review them occasionally, it’s not always easy to get your hands on them. I faced this problem in my early blogging days when I ran a camera review ...more
Blogging for Dollars
18 Ways to Create Scannable Content for Your Blog
This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more engagement, and more sharing of your content (and let’s face ...more
Writing Content
How I Write a Blog Post: My Step-by-Step Process
This post is based on Episode 186 of the ProBlogger podcast. I’m often asked how I write a blog post. What does the process look like from start to finish? ProBlogger readers and podcast listeners have asked about where in the process I do specific things, such as writing the headline and ...more
Writing Content