Return Customer extends my post on Blogging as Farming and takes it in some interesting directions by looking at an article about small farms. Some of the quotes from the article are excellent and the comparisons to blogging are obvious:
‘One way farmers can draw customers is by growing a crop few others are selling locally….’
‘Small farms also have the ability to develop close ties to regular customers. Farmers should pay attention to what repeat customers are buying and why….’
‘Farmers markets offer a great venue for developing repeat customers … Farmers need to connect with customers and explain the benefits of fresh, locally grown produce to turn the novel experience of visiting the market into a weekly routine’
Read more at Cultivate Your Business and Customers
