MarketingSherpa has a great article on Viral Advertising which could be of interest to bloggers both in thinking about promoting their own blogs but also in providing adspace ON their blogs.
‘Viral advertising is the red hot tactic of 2005 … but the lack of practical how-to information on the tactic is astounding.
Viral ads are online promotional campaigns that (hopefully) spread “like a virus.” One minute nobody’s heard of it, next minute, it’s everywhere. The term’s been around for almost a decade now, and it’s been the online ad tactic de jour at least three times…’
