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Last In Text Link Auction

Posted By Darren Rowse 17th of February 2005 Advertising 0 Comments

Paul has an interesting article on Harvesting his High Page Rank. He has a travel site with a page rank of 5 that he sells text links on. However he has a novel approach to how to determine which link is first in the list – he auctions the top spot off using a ‘last in auction’. If you want to be on top spot you simply bid another $1 and you get top spot – til someone else bids another $1. Interesting system which appears to be working if you check out the long list of sponsors he’s got (currently 38). You can sign up for a link here. Paul explains the system:

‘My solution? A last-in auction. Whoever is willing to pay to be number 1 gets the slot — everyone else gets moved down. If someone doesn’t like being #2, they can pay again to be #1. The price doesn’t change, just $1 — It’s determination, not finances, that keeps a link at the top. And, as an added incentive, the #1 link is guaranteed to be on every page, #2 on down may or may not show, depending on how long the article is. How long does a dollar keep an advertiser on top? Five minutes or five days, depending on how long it takes for someone else to pay a dollar.’

I just bought a $1 link – interested to see if it brings any traffic.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
Comments
  1. Sorry Darren, had to bump you :)

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