ProBlogger Book Launch – Highlights and Updates From the Pre-Launch

It’s time for a little ProBlogger Book Launch Update.

A number of readers have been asking how the launch is going and are watching some of what we’re doing for their own launches – so let me share a few things we’re learning and seeing (plus I’ll give you a chance to win a copy below).

Sample Chapter Getting Good Reviews

Making a sample chapter available for downloading has been something well worth doing. We’ve seen it downloaded thousands of times and I’ve had some good feedback on it. If you haven’t already got your sample chapter just signup for our email list at ProBlogger Book. You’ll get taken to a page where you can download it and will be signed up for a weekly blog tip (which you can unsubscribe to at any time).

Blog Networks are Buying the Book in Bulk

One of the things I hadn’t expected (but should have) is that we’re seeing a number of blog networks buying the book to give to their bloggers. It makes sense, blog networks want their bloggers to improve their blogging as it benefits the network as a whole as well as giving the blogger a little bonus. In a sense these networks are using the book as a training manual for their bloggers. At just over $16 per blogger it’s a fairly economic way to teach your bloggers!

Ad Networks are Buying the Book in Bulk Too

Similarly a couple of ad networks are putting in bulk orders for the book also. The reasoning for it is that they’re going to use it as a prize for their publishers and/or are giving it to their publishers to help them improve their blogging (which again helps the networks and creates some goodwill among their publishers).

Using the Book as a Bonus for Internet Marketing

‘ve heard just now of one Internet Marketer who is talking about using the book as a ‘bonus’ on one of the products that he’s preparing for launch. He’s thinking of throwing the book in as a free bonus with every course he sells. Again – at just $16 this doesn’t cost him much but provides his product’s purchasers a nice little extra when they sign up for his course.

Want to Buy it in Bulk?

If you’re wanting to buy the book in bulk 50-100+ books let me know and I can introduce you to someone at Wiley (our publisher) who can talk to you about options for discounts (although Amazon have it fairly heavily discounted – 39% off retail in the lead up to launch).

Reviews and Interviews

In the week around launch expect to see some buzz about the book. Our publisher is sending quite a few review copies out to bloggers and Chris and I are doing plenty of interviews and even a few guest posts on other blogs. The strategy is to get our names and the book out in front of plenty of potential readers – especially outside of the blogging about blogging niche.

Sales Figures

I’m yet to see any official sales figures but the book has been as high as #300 on the best seller list at Amazon. This figure rises and falls depending upon what promotion we’ve been doing but it’s great to see the book doing well in different Amazon best seller sections.

Launch Dates

The book is due to leave the printer on 28 April and should hit Amazon and other stores in the days that follow. Amazon have it listed for a 5 May launch but I’ve noticed on previous launches that they often ship books a day or two before the dates that they give. Hopefully those of you who have ordered one will you’ll have your the first week of May!

WIN A COPY

There are a number of competitions running around the place already where you can win a copy of the book (another way that people are using it) but I’m going to be giving a few copies away in the coming weeks.

One way that you can put yourself in the running is to subscribe to ProBlogger via email. You can do this at the top right hand side of the blog by entering your email address in the field there. This will sign you up to a daily update of the latest posts from ProBlogger – you can unsubscribe at any time. I’ll draw a random subscriber’s email out on Friday.