A German publication has apparently reported in the last day or so that AdSense are planning on releasing the ability for advertisers to target ads not just by keywords but but coordinates or location. See a translation of the article here.
I know that there is already Geo-Targeting with AdSense but this seems to go a little further.
I can see this will be very popular with smaller/local advertisers when introduced.
Found via Ogle Earth
This is great….not, because my Bigpong IP address usually shows up in Perth or Sydney and no where near where I live :-)
I think it’s not so good for publishers
Google plant AdSense für Geo-Webseiten
Google AdSense soll mehr lokalen Bezug bekommen. Bereits im Herbst plant Google, eine Variante seiner Werbung lokaler zu gestalten. Laut Heise plant Google bereits für den Herbst, einen Variante seines Google AdSense-Programms für Geografisch…
Adsense focalizado por coordenadas
En Problogger, y a su vez este toma como fuente Ogleearth, se habla de que en una publicación alemana se menciona la intención de Adsense de ofrecer la posibilidad a los anunciantes de enfocar sus anuncios de manera local, mediante coordinadas geogr…
This is gonna be really good for advertisers, but perhaps not so much for publishers who try to optimize their sites for high paying keywords :(
Thanks for the nice entry!