Seth Godin has just released another free ebook – this time called Flipping the Funnel. In fact there are three versions of it, a standard one, one for not for profits and another for politicians.
In short (and I’ve only scanned it so far) it’s about using web 2.0 sites like del.icio.us, flickr and Squidoo to give your customers a voice about your company/product/service.
It’s probably nothing too revolutionary for most bloggers who have been playing with these concepts for quite some time now but is aimed more at business people I guess.
What I’m more fascinated with about Seth is how he uses his free ebooks to grow his own profile and projects.
He is a master of self promotion isn’t he. Fortunately, he does also have some great ideas and a real knack to explaining things that make his work valuable. I like that he reveals what works and doesn’t work for him.
I’ve only learnt about Seth and his eBooks for not more than a year. Last Sunday, I saw Seth on television on a CBC business program Venture, talking about “Viral Marketing”, a topic us Bloggers are pretty familiar with.
He’s certainly a fountain of knowledge in the marketing department. I just wondered why he likes his head so much?? He wore a black long sleeve shirt against pitch black background, so throughout the interview, I was looking at his floating head waving his “disconnected” hands. Talk about making sure your audience will remember you! LOL