AdGenta Update

Mark Evans has an interesting review that compares his initial experience with the new AdGenta program in comparison with Adsense. He writes:

‘The results are pretty interesting. AdGenta generated 81 clicks from 83,700 impressions (a 0.3% conversion rate) while AdSense attracted 89 clicks from 26,687 impressions (0.9%). The AdSense traffic is worth $31.18, which will pay for a nice bottle wine. AdGenta, however, is total mystery because there’s no financial information available.’

I just chatted to Tris from AdGenta about this and it seem that they have had some temporary reporting issues that they are are working on it.

He says – ‘we are working on making sure all our reported income and data are accurate and we are working with our ad provider to ensure that’.

So it looks like a temporary initial teething problem which they’ll be getting on top of shortly. I guess these things happen with new services.

Tris also said to me that ‘our challenge, like all ad networks, is getting the right inventory with the right cpc’.

It must be a fine balancing operation to get things just right in a start up like this.

I’m yet to test AdGenta myself but am interested to hear how other publishers using it have found it so far.