Seven Reasons Why Businesses Should Blog Now has some good reasons for businesses to get into blogging –
1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization.
2. They function as an instant-feedback mechanism. Most blogs allow readers to respond to your posts or link to them on their own blogs. These features provide almost real-time feedback on ideas and issues that strike a chord, or highlight new or existing problems. A blog can reveal a little problem before it grows into a bigger one.
Read the rest at Seven Reasons Why Businesses Should Blog Now
Lesson 5.