Marketing Sherpa has an article with 7 Practical Tactics to Turn Your Blog Into a Sales Machine that might be useful to business bloggers wanting to increase the effectiveness of their blog to drive sales.
‘Call us cynics. Blogs may be hip and trendy, but they don’t do diddly-squat for most people’s businesses. After four years of research, MarketingSherpa reporters estimate only .03% of the 34.5 million existing blogs are driving sales or prospective customers to their bloggers. (That’s less than 1,000 that we’ve been able to find.) Want your blog to be the one that works? Discover seven practical secrets from a real estate blog that gets prospects to raise their hands and beg to be contacted.’
- Tactic #1. Seed your blog posts with keywords
- Tactic #2. Report exclusive news and insight
- Tactic #3. You don’t need to blog daily
- Tactic #4. Add easy contact links to every single post
- Tactic #5. Jump on incoming leads super-swiftly
- Tactic #6. Measure by qualified prospects, not total traffic
- Tactic #7. Blog elsewhere
Read more details of this article at 7 Practical Tactics to Turn Your Blog Into a Sales Machine
