How to Decide What Your Blog Should Be About

Today’s episode is all about how to decide on the focus topic for your blog. Having a niche topic for your blog helps you focus but it also helps new readers find you and current readers to understand more easily what you and your blog is about. I share 15 questions that you can ask yourself that will help you work out possible themes for your blog and help you choose a niche to focus on.

arrows target by Marco Varrone on

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode I show you how answering these questions can help you unlock what the focus topic of your blog should be:

  1. What interests do you have?
  2. What experiences have you had? (work, personal, life, relationships)
  3. What expertise and skills have you developed?
  4. What are your passions?
  5. What are your dreams
  6. What gives you energy?
  7. What is your ‘pet peeve’?
  8. What do you find yourself talking to your friends, colleagues, customers and even strangers about?
  9. What are your most frequently asked questions?
  10. How do people introduce you, talk about you or describe you to others?
  11. What is your super power?
  12. What do you wish your friends, family did differently, knew or understood?
  13. If you could write about anything what would it be about?
  14. What are you learning at the moment? What are you most interested in learning more about?
  15. What is your ‘mission’ in life?

Bonus Question: What type of person do you most feel for?

How did you go with today’s episode?

What did you learn from today’s episode? Do you have other tips that have worked for you? What will you try next?

I’d love to hear from you in the comments below.

Finally, if you have a moment we’d love to get your feedback on the ProBlogger Podcast with this short survey which will help us plan future episodes.



  • Danie Botha

    Good thing to stand back and think about how you can take your readers on a journey with you.
    Give them value. Wow them–not with how smart you are, but by letting them see your world.
    Make them think in the process too.
    Sensible & practical approach for focus.
    Thanks, Darren!

  • The biggest advice I would have for anyone figuring out what their blog should be about or what topics to write on (and I stole this from on of Tim Ferriss’ podcasts), but it is to “write for yourself”. As soon as you begin to “write for other people”, in the sense that you are choosing topics or creating a blog to just try and get traffic or think it will do well with an audience, it comes across as a lot less genuine and you’ll burn out a lot more quickly. It’s often the things that matter to you most or you are passionate about that resonate well with an audience and are genuine so try and always write on topics that are important to you or excite you.

    • Great point Scott. You can’t guess what people want, but you can be clear about what you are passionate about.

  • Thanks Darrin, and thanks to those who commented. I’ve been blogging for some time, but keep hitting a wall, not grasping where my greatest strengths lie. As I wrote down each item, I circled four to focus: what are my passions, what do I find myself talking about – to anyone, what to people ask from me, and, how do people introduce me? There’s a common link I found with each of these. There’s so much in my head to write, so these tips help me keep a reasonable focus. I’m getting there. Thanks!

  • Valerie

    This is so timely! I’ve thought and read about many of these questions before and yet have never actually wrote down the answers. I have a knack for putting together recipes from whatever is in the fridge… I guess that could be my super power. However, translating that to an income stream doesn’t make any sense to me… yet. In the meantime I’m going to keep writing and developing that skill further while listening to more blogging podcasts to learn more. Thanks 🙂