I noticed this last year particularly when analyzing how people arrived at my sites via my statistics – particularly when looking at the keywords that people used to arrive at my sites.
Without giving away all my secrets (a guy is entitled to a few) it doesn’t take a genius to work out the type of words people typed into Google when searching for gifts for friends and family.
Here’s an exercise – think about your blog’s niche. In the next couple of months what seasonal things might be searching for that relate to your topic? Brainstorm a list of topics and words that people will use – then write some content that fits with this.
For example I once had a client who had (and has now sold) a website for holiday houses here in Australia. At this time of the year (summer here) he wanted to position himself for summer vacationers. As a result I encouraged him to start writing posts that related to searches like ‘summer holiday houses’. He wrote a series of tips posts on how to find a summer holiday house, the best locations for summer holidays etc etc etc.
Other examples
- a friend of mine last year wrote a series of posts on ‘how to buy an MP3 player’ which did exceptionally well at getting readers into his site in the lead up to Christmas.
- my post on halloween photography did really well in the lead up to Halloween
- I wrote a post earlier in the year on the ideal Digital Camera for a Mothers Day Gift which did well
This was the final part of the How to Fine Tune your Blog for Christmas Series.
