Using Stories to Add a Personal Touch to Your Blog

I’ve recently been reading The Story Factor by Annette Simmons and am convinced that stories are one of the most powerful ways of engaging and impacting readers.

I’ve written previously on using stories in blogging (and will probably again) but am a firm believer in using stories as they:

• engage the imagination of readers
• go beyond facts and theories
• reveal something about yourself as a blogger
• trigger emotions and the senses
• provide hooks for readers to latch onto in your blogging
• are relatable to readers
• illustrate your points in ways that can be much more convincing (and convicting) than other types of information