The Long and the Short of Blog Posts

Posted By Darren Rowse 18th of July 2005 Writing Content

Dave Taylor answers the eternal blogging question of “Are long blog entries better than short ones?” and writes :

‘I’m reminded of a common piece of advice from good development editors in the publishing business about how long a chapter or book should ultimately be: write just enough to cover the material at the appropriate level of detail, then stop….

Personally, I don’t subscribe to weblogs where the typical entry is less than about 250 words, because I’m not interested in discoverability, that is, what other pages on the Web I should be checking out, but in why the blogger thinks the page, article, site, entry, whatever, is worth my attention.’

I’m with Dave in arguing that each blogger needs to work out what length post suits their writing style and blog topic.

Whilst I’d always advise that your posts should be to the point – I find that here at ProBlogger my posts tend to be much longer on average than some of my other blogs – (and you as readers don’t seem to mind) – however on other blogs readers seem to want quick and simple information and the short post works very well.

I also find that on those blogs you choose to post lengthy posts on it’s helpful to use the extended entry field and to mix up the length of your posts. In the middle of your long ones put a few short and simple ones – after all, variety is the spice of life.

What’s the average length of your blog posts?

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