Actually they announced two things – the first is that they got some serious funding and the second that they’re launching a new free hosted ad server.
So instead of having to dowload and install Openads on your own server to be able to manage your ads you can do it from their servers. Of course this means you’re putting your trust in another company to serve your ads (and you’re at their mercy in terms of performance) but this will be a very attractive thing to many bloggers who don’t have the expertise or resources to run it themselves.
The new hosted option is currently in beta and you can register your interest in participating here.
