Chitika (aff) have been providing publishers with advertising options for over a year now and now offer a range of types of ads including:
- eMiniMalls (single product and multi product units)
- Relevant Product Units (RPU)
- Shoplinc
- ShopCloud$ (very new)
What I like about this range of ad units is that between them there is bound to be a format (or more than one) that fits with the design of most blogs and websites.
Note – Keep in mind that Chitika ads are very much ‘product focussed’ and work best on sites that have a topic that is directly related to topic (for example gadgets and consumer electronics, clothes, home and garden, toys etc)
So how do you optimize Chitika ads?
Many of the principles that we talked about with AdSense ads in previous posts are also relevant for Chitika ads (particularly those on Positioning, Design) however there are a number of things that you can do to help with Chitika ad performance (I’ll particularly focus upon eMiniMalls and Relevant Product Units here). First lets take a look at the art of targeting Chitika Ads and the next post we’ll look at some other Chitika optimization techniques:
