How to Create Great First Impressions on New Readers and Convert Them Into Loyal Readers

This video has been around for over a year now (I made it just after ProBlogger was last redesigned) but I think it’s particularly relevant for this time of year when many bloggers are looking at refreshing the look and feel of their blog.

First impressions matter both in real life face to face interactions with new people that you meet AND the first interactions you have with new readers. In this video I examine 5 ways you can improve the impression that you leave on first time readers and give three questions to ask when thinking about how to leave good impressions on readers.

Of course overarching all of what I mention is that your content needs to be of the highest quality to create a good first impression. Your design, titles, tag lines etc can all be amazing but unless you’ve got something useful and unique to say – the first impression will not be as good as it could be.

Further Reading:

• Run a First Time Reader Audit on Your Blog – mentioned in the video.
• How to Craft a Blog Post – a series that covers how to create content that makes good first impressions and that particularly focuses upon crafting titles and opening lines as mentioned in this video.
• 21 Ways to Make Your Blog or Website Sticky – once you’ve made a good first impression it then comes down to ‘hooking’ new readers and making them loyal to your blog. This post shows you how to do it.