Get a friend or family member who has never read your blog before and sit them down at a computer.
Load your blog up and let your friend surf it.
Don’t talk to them as they do – but watch carefully how they use your blog.
- How do they navigate?
- Where do they click?
- What do they pause to read?
- What do they skip over?
Once they’ve surfed your blog ask them some questions about the experience.
- What were their first impressions?
- What did they first think your blog was about when they arrived at it?
- Did they find it easy to read/navigate/understand?
- What did they ‘feel’ when they first arrived at your blog?
- What suggestions do they have on how you could improve your blog?
- What questions do they have having surfed your blog?
- What words would they use to describe the design?
- What are the main things that they remember about your blog 10 minutes later?
It’s amazing to see what you’ll learn by watching someone use your blog.
Once you’ve done your First Time Reader Audit come back to this post and let us know what you learned.
