This one is more of a personal preference than anything so take it or leave it – but I attempt to make my writing style as conversational as possible. I try to write in a similar way to the way I speak.
I know that this frustrates some readers for would like a more formal or text book approach – but in the majority of cases the response is positive and readers become drawn into my posts and respond in a similar voice.
The result is real conversation between blogger and reader and not ‘spin’ or ‘corporate talk’.
Once again – this doesn’t work for everyone – find your own voice and stick with it.