Take some time out today to do a little analysis of your blog’s statistics. There is a wealth of information in them that can be incredibly useful.
Here’s a few metrics to dig into to start off with:
- Most Popular Posts – what posts are being read more than other posts? Knowing this is important for a couple of reasons. For starters it gives you a hint of what topics you could write more upon – but secondly it gives you some key pages on your site to optimize (ie think about how you can drive people from these posts deeper into your blog – I’ve got a video post on this for next week).
- Referral Stats – what sites are sending you the most traffic? If it’s another blog or site, perhaps you could develop a relationship with them to see this increase. If it’s Search Engines, how can you adapt the posts to see it rise even more using on page SEO techniques).
- What Questions are being asked? – what questions are readers typing into search engines to find your blog? These could make great future posts (learn more about how to do this here).
- What Keywords are sending traffic? – knowing the keywords that people search for to find your site is very useful. It helps you to know how to optimize your blog for SEO even better and can give hints on what content to write more of.
- What seasonal traffic is there? – are there any seasonal trends that you should be aware of and could use to capture more traffic? What caused the bumps in traffic and how can you prepare yourself better for next time those conditions might happen again (read more on seasonal traffic and how to capture it).
- What’s Your Bounce Rate? – metrics packages like Google Analytics provide you with a ‘bounce rate’ stat which measures how many people arrive at your site and then leave again without viewing any extra pages. I find this a key metric to watch and attempt to change. Set yourself some goals to get this rate down and the page views viewed per visitor up by making your blog sticky.
There are many other types of metrics that most statistics packages will provide you with. Feel free to share the metrics that you check most often and how you use them to improve your blog in comments below.
