In other contextual advertising news – I was speaking with someone close to the YPN team this week and was a little saddened to hear that it’s unlikely that they’ll allowing non US publishers to enter the beta test for some time yet.
This confirmed my suspicions after seeing them kick out some of their beta testers in the last week due to them having too much non US traffic. If they’d been close to going international I suspect they’d have allowed such publishers to remain.
The challenges of non US traffic are obviously a challenge for YPN – I suspect the logistics behind sourcing a large amount of relevant ads that can be targeted geographically are beyond what most of us can imagine.
