Have you ever intentionally ignored something only to find out that you’ve been a fool for doing so?
This weekend I discovered what a fool I’ve been for ignoring a resource that could have been helping me make my business a lot more profitable.
Many of you will have heard of Jeff Walker and his wildly successful ‘Product Launch Formula‘ before. Every time he’s opened the doors on this training a lot of people talk it up as being ‘the resource’ to get if you want to make money from selling your own products online.
I’ve seen all the promotions come and go and… shamefully… I’ve ignored them all.
You see I thought I knew better. I thought I knew what I was doing. I thought I didn’t have much more to learn about this business. I thought that all the hype about this product…. was just hype.
That was until this weekend.
The Best Invested Two Hours I’ve Had for Ages
On Friday I found myself with an hour to spare. I’d seen a number of bloggers that I know and respect talking about Product Launch Formula again and decided to check it out for myself by taking a look at some of the free case studies that Jeff Walker is about to stop using due to the new FTC regulations.
As I hit play on the first case study I smugly thought to myself that I was just going to hear the same old same old teaching from another internet marketer.
Two hours later…. and as my wife called me (for the 4th time) to come eat my dinner – I realised that I’d been a fool. In front of me on my desk was a pad and paper, full of notes. The notes contained things I needed to investigate and think more about as well as action items that I plan to take this week.
Already I was learning stuff that I wish I’d known when releasing my own products earlier in the year.
I particularly found the Product Launch Blueprint video VERY useful.
Keep in mind that these case studies are just part of what Jeff is offering as part of his Pre-Sales process – I’m yet to pay a cent (also note that the case studies are online online for another 2 days so you should view them now).
What I’m discovering is that I’ve got a lot more to learn about developing and launching a product. I also discovered that Jeff’s teaching is not full of hype, that he delivers real value, that he’s passionate about what he does and that his teaching has helped a lot of people.
Why I like Jeff’s Teaching
Note: as you’ll see in the case studies, Jeff really emphasizes a number of things that I think are well worth noting:
- Making money in this way takes work – if you’re not wanting to work, don’t get into the game
- Many of the techniques talked about are particularly powerful in normal everyday niches/topics. Some say it only works in the ‘make money online’ niche – but the reality is that they work better in other niches where the strategies have not been over used.
- Baby Steps are important – Jeff isn’t just into having a big launch and making a big payday all in one day – he’s into building momentum over time and building a sustainable business. His steps are baby steps, you don’t have to invent the wheel all at once – you need to take steps towards your goal. As you do you build your income towards the big pay day rather than just arrive at it.
These three things make what Jeff’s teaching a lot more credible and powerful in my mind. I’ve come away from what I’ve seen so far really liking his approach.
As a result I’m going to be getting into more of Jeff’s stuff for myself and am enrolling with the next class for myself.
Product Launch Formula Opens Its Doors Again Today
Product Launch Formula is opening its doors again to a new class. Last time they did this they only had the doors open for a single day. This time around it’s only available for 36 hours.
Check Out the Case Studies
Whether you buy the full course with me or not – I really think the free case studies are well worth working through (you can see the two videos that I mentioned above for free here and here).
If you do sign up for Product Launch Formula I look forward to working through the training program along side you – we’ll be class mates!
PS: I’m really sorry that I didn’t alert you to the case studies earlier but I only got into them myself for the first time on Friday.
Due to the new FTC regulations Jeff is about to pull them and they’re only available for the next couple of days. Put some time aside today, grab a pad and pen and get into them for yourself while they’re still around.
Update: I’m on the inside of PLF now and am sucking in as much information as I can. It’s really good – similar in style to the free stuff linked to above but there’s a lot more of it and it gets into a lot more detail. It’s a big investment but I’m seeing that it’s the type of thing that pays for itself if you’re dedicated and in it for the long haul.
