Loren has posted details of the email that Yahoo sent it’s advertisers which has details of the overhaul they’re doing on their advertising program. Looks like they’re definitely doing some worthwhile updates including geo-targetting, quicker ad activation, budgeting/planning tools etc. To be honest I had thought Yahoo already had all this built into their system and am quite surprised that they’ve let AdWords get so far in front.
Also read the official press release announcement from Yahoo as well as a note to YPN publishers on the YPN blog telling them that the improvements in the advertisers end of the process will lead to improved performance of their ads also.
