I agree Jim. There are different kinds of spam – the main stuff we see is the auto-generated stuff that fills our inboxes and hits our comment filters but then there is a more subtle kind of spam – where bloggers overstep the mark on other people’s blogs by promoting themselves to a point where they put others off. I see this every day in the comments on my blogs where the comments left are five words long and only slightly on topic and then there’s a list of 2-3 links as a signature. The comments left are obviously a thinly veiled attempt at self promotion.
The problem with this approach of self promotion is that you can do more harm for yourself than good. If you comments are allowed on your blog the reaction from others who see it can actually hurt your brand. I write about this in 10 Way s to Hurt Your Blog’s Brand by Commenting on Other Blogs.
The key to growing your blog is to create value. Create useful and unique content on your own blog (don’t get caught up in the self promotion game in every 2nd post) and to do the same thing on other people’s blogs. The people’s blogs that I visit from comments on my blog (and others) are those who have something interesting and useful to say – not those who leave links on dull and spammy comments).
OK – it’s over to you – what do you think?
