What Is Your Blog’s URL Structure?

Posted By Darren Rowse 17th of March 2011 Reader Questions

Earlier today I had conversations with two bloggers about URL structures on their WordPress blogs, and I thought it might make an interesting community discussion.

What is your blog’s URL structure?

Here on ProBlogger, I use one that has a combination of the date and post title by default: https://problogger.com/5-sales-email-myths-that-are-costing-you-money/

While on my photography blog I’ve chosen to use just the post title (without dates):

http://www.digital-photography-school.com/shooting-with-available-light-lifestyle-portraiture

My reasoning for these choices was pretty simple. For starters, I wanted words in the URLs because it was good for search engine optimization, and because word-heavy URLs tends to make more sense for readers when they’re looking at them—more sense, anyway, than the WordPress default, which is just numbers. Also:

  • ProBlogger information does date reasonably quickly. Some of the technology and tools I was talking about back in 2006 aren’t really relevant for today, so I figured having dates on posts and signaling that in URLs made sense.
  • dPS information is a little more timeless, as we talk more about principles of photography rather than specific gear (although that has changed a little since we started). I also update and repost old posts from time to time with a current date, so having the date in the URL was complicated and confusing.

So what about you? What’s your URL structure? Do you include dates, keywords, or perhaps leave it on the WordPress default?

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