I’d be interested to collect some data from readers on how it is going for everyone.
My own results have some good and bad things about them.
On the positive side I’ve referred quite a few bloggers to the program which has resulted in hundreds of thousands of credits. I’ve earned a lot more credits so far than they seem to have been able to serve.
On the negative side – while my headlines have been shown around 70,000 times I’ve only had 35 clicks on them. That is an extremely low Click Through Rate of 0.05%! I didn’t expect it to be high but thought it might have got somewhere in the 1% range (which would have brought in 700 clicks from the 70,000 – but this is pretty disappointing.
I know it is still very early days and they’ll find ways to improve things but it’s not a great start in terms of driving actual traffic so far.
Now that could have something to do with my headlines (although I try to write engaging ones) – however I suspect it also has something to do with the positioning that a lot of bloggers are using for the widget. I’ve seen a lot of widgets low on pages where I suspect they’ll rarely be seen by readers – let alone clicked.
It’s easy to look at these results and give up on BlogRush – I personally think it’s too early to jump ship or write it off completely. This is just a few days into launch and the only way is up in terms of performance. I suspect that the BlogRush developers will test and tweak their design and add new categories to make links in the widget more relevant to content on blogs.
I’m going to try to improve the CTR by trying a few of the techniques in my Tips for Using BlogRush post – particularly experimenting with different categories.
PS: I’m looking forward to seeing more detailed reports (still under construction) as I can’t wait to see how my different blogs have performed as compared to one another. Having this information will help bloggers improve their own CTR as they test different categories and watch to see how they convert differently.
