Tubetorial Launches – First Impression Review

Posted By Darren Rowse 6th of September 2006 Pro Blogging News

I’ve been waiting the launch of tubetorial for the past few weeks since hearing about it from Brian from Copyblogger (one of the gang behind tubetorial).

Tubetorial is a video based tutorial site which will focus upon web development and internet marketing.

It’s launched with three videos:

The topics are excellent and I’m looking forward to future episodes of each series.

First Impressions

I’m not sure what I was expecting from tubetorial but here are a few first impressions:

  • Helpful Topics – as a blogger I obviously found the topics appealing. They’re obviously starting with some fairly basic level topics, but they are all practical and helpful.
  • Well Designed Chris is a great designer and it’s reflected in the layout and design of the site.
  • Good Presentation – the first three presentations are all well thought through and scripted. I did feel at times like I was listening to someone reading a script (I’m much more used to presentations that are free flowing and spontaneous – its just my personal preference. I’m sure they’ll get a little more natural over time though as they become more used to making the videos). The visual elements provided interest. I liked that it was more than just a dull screencast and incorporated talking heads (in one of them), flowcharts, pictures, screen grabs etc.
  • Usefulness – the actual content is useful. It’s early days of course as they are only 3 videos in, but so far I can see that a lot of bloggers (especially those towards the beginning of their journey) will find tubetorial helpful.

I’m no video making expert but the videos are of a good quality. I’m sure they could be a lot better polished with time, but if they want to keep pumping them out they obviously need to find a balance between quality and quantity.

Video is hot right now and it’s a smart move to be exploring it – but if blogging has an advantage it’s that it has lower barriers to entry in terms of bandwidth (and cost) and time/expertise needed in putting together content.

In my own miniscule dabbling with video I know just how much work it can be to put together – it’ll be interesting to watch how tubetorial does in finding this balance and remaining a profitable venture.

It looks like they’ve already found some sponsors which will help get things off the ground – ads are both in the site but also at the end of each tutorial.

Some key questions for whether tubetorial will catch on:

• Will the demands of producing video cost more than the income it generates?
• Does the medium of video lend itself to the audience they’re after (ie web users are notoriously known for being lazy scanners of content)
• Can they keep the quality of content up?

My feeling is that all three questions can be answered with a yes – but it will be a challenge and something I’m hoping tubetorial will succeed with.

All in all it’s a nice launch for tubetorial and I’ll be watching on to see things progress for them. All the best Chris, Brian and Samantha!

Martin from ePublishingDaily has written a review of tubetorial also.

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