John from the Movie Blog just shot me an email with an experience he’s just had which illustrates one of the principles I tend to go on about here at ProBlogger (for example here, and):
Hey Darren,
Just a little piece of information that supports one of the things you talk about a lot here on your site… OLD POST STILL WORKING FOR YOU.
2 spikes in traffic that happend in the last week were both based on old post.
I put up a post a LONG time ago about the Colin Ferrell sex video scandle… when it came up again in the news this week, my old post brought in thousands of visitors.
Then last night… The Golden Globe awards were given out. My post for “Golden Globe Award Results”, which I put up for the 2005 awards show (a year ago) is coming up at #1 on Google and driving huge traffic today.
So there you go… just another illustration about how you’re right about the value of old posts still working for you.
John’s discovered first hand the power of Making Money with the Archives of your Blog. I’ve written numerous times on the topic – another ‘how to’ type post that might be helpful for people wanting to explore this is Increasing the Longevity of your Posts.
