The Story of Colblindor – Blog Case Study

Posted By Darren Rowse 7th of April 2006 Case Studies

The following post was submitted by Daniel Fluck as part of the ProBlogger Case Study Series.

I am reading some blogs about programming for quite a while now but never ever thought about starting my own blog. Until two month ago where I stumbled across a talk of Robert Scoble at the LIFT06 conference in Geneva. His talk was about what blogging really is and what you can achieve through it. This fascinated me immediately. Deciding in this very moment that I have to join the blog community I didn’t have a clue on its implications.

As being a retired programmer I was keen on setting up my own blog site, which turned out to be the first hurdle to take. My first post was on February 15th 2006 on a programming topic. The second one the day after on some completely different topic. After a few days of “blogging what comes to me mind” I came across ProBlogger.net which taught me differently.

As a first conclusion I deleted all my posts and started from scratch. It took me quite a while to figure out on which area I want to settle my blog. The niche topic “Color Blindness viewed through Colorblind Eyes” made the race. In the beginning I asked myself: Is there really enough to write about and will I still be writing on this topic in one year? But this thoughts were gone after a few days of daily posting and browsing the internet.

The first days were quite difficult to manage because I still had to learn so much, adjust my blog site to my needs and in the meantime try to post some good stuff. Technorati, statistic services, the blogger community, blogs to keep track of and browsing the web for new ideas and maybe even some news. I am still struggling with this. It takes so much time and usually I am not done with my post in only fifteen minutes. And as I want to post every day this is still a big effort to me.

Right now I am redesigning my page. Up to now I used one of the standard themes but my ambitions grew. And as the design has to look “great” and reflect my topic this takes some more days of work.

After a bit more than one month of blogging I am addicted. At the moment my investment is around four to six hours a day. In return I count between ten and twenty visits each day. Some readers are coming back once in a while. Others just end up at my page through a google search and are not always satisfied with what they find.

As being a blogging-greenhorn I have these two questions:

Where do I find readers? I am searching the blogosphere for a few keywords and started commenting here and there. But how can I find good blogs from others and readers who might be interested in my topic? The top 100 are just to busy. I would prefer some blogs on niche topics with good content, but it’s hard to find them. Usually they are writing just about everything and that’s not what I am interested in. Is there maybe a niche top blog site or something like that?

Do you write in advance? As described above it takes me everyday quite some time to get my article posted. Is there a good technique about writing? Let’s say: I try to write a pillar article early in the week and some small ones ahead as well. Then everyday I can decide which one of those to post or get some news up on my blog. Or is writing every day a must?

For me this blogging experience already payed off. I learned so much the last weeks. And as I am not a native english speaker (I suppose you could tell) it pushes my language and writing skills a lot.

Robert Scoble’s talk – it started blogging experience.
Colblindor – my blog, if you like to visit.

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