Louisa Hearn writes a piece in the Sydney Morning Herald titled New kid on the blog and takes a look at the Feedster 500 list. It’s a good background piece on the list but I’m perplexed by this statement that finishes the article.
‘Nielsen is considering more regular research on the US blogging space as the market becomes increasingly influential, but revealed that Australian blogging activity remained too small to measure as yet with a handful of news blogging sites sitting “just below the radar”.’
Obviously Louisa didn’t do much digging into the list to spot the Aussies there. None of them use .au domain names but we’re there – four of us in fact.
Four doesn’t sound much – but statistically we’re over-represented on the list. There are four of us listed there by my count which is 0.8% of the list. Considering the size of Australian’s population (around 20 million) which is 0.3% of the world’s population I think Australian Bloggers do pretty well.
While I can see why Nielsen is not going to spend much time researching the Aussie blogging space, I think its probably got to do more with a smaller population than anything else. I’d actually love to see someone do the research into Australian Bloggers though – I suspect there are more out there than anyone would suspect – this is my hunch because I’m bumping into them every day.
I’m not arguing that every article on blogging that appears in the Australian media should mention examples of Australian bloggers. However I’m left wondering why a piece that specifically mentions how Australian bloggers are ‘under the radar’ fails to point out a few examples of where this is not the case.
End of Australian Blogging Soapbox Rant
Thanks to Duncan for the heads up on this article in the SMH.
