The Blog Marketing Explosion

Posted By Darren Rowse 7th of October 2004 Business Blogging

‘Rich Orr writes that blogging is Possibly, the most powerful type of corporate marketing per dollar spent ever invented.

‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet to convey their personal thoughts on happenings in their industry and life. They are blogging for the same reasons they do public speaking, to build credibility for themselves and their company’s. Blogging has become a new … less time consuming and less expensive way to reach potential and current customers….’

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