Peter over at the Blog Studio has written a stimulating post titled The Blog Manager which puts into words some of the things that I’ve been considering recently. He’s wondering if perhaps a new type of job for bloggers is coming – one where an experienced blogger helps individual bloggers manage their sites. He explains it better than I do:
‘I think there’s a huge opportunity to manage these sites. The manager would earn a percentage of the increased revenue. It would have to be done tastefully, and with respect for the audience: ie no selling a crappy e-book just for the sake of the revenue. It’s not in the spirit of the program, and will just backfire anyways.
The manager would be responsible for managing traffic as well as revenue. White hat SEO would factor heavily. As could technical and style issues. The writer could be freed to just blog, or to think, or to whatever. The writer maintains ultimate authority, having to approve changes before they’re made. There is no risk to the writer.’
A blog manager would help other bloggers to reach their potential – as a coach and a mentor but perhaps also be in a hands on way. There could be a few logistical and trust issues involved in determining remuneration for the manager’s services – but I think it’s a legitimate suggestion and a service that many bloggers would sign up for. Would you?
