Congratulations to Matt who has just announced that the Blog Herald has been sold…. again (it could be the most bought and sold blog going around with another sale or two).
There’s no mention of who bought it or how much it was sold for but Matt has decided to sell it and other blogs that he’s developed over the last few months in order to get into blog consulting work.
It will be interesting to see how the Blog Herald evolves with it’s new owners and management. I’ve heard whispers about who will be involved and am fascinated to see how things unfold.
Hopefully it will not slow down in momentum which happened after it’s last sale.
Finally, Matt reflects upon the lessons he’s learnt from his involvement with the Blog Herald:
- “First, when following an existing blogger with a strong voice such as Duncan Riley, make sure that you have a solid plan in place for how you will be filling the void left by that voice.
- Second, having many different voices involved in a site is a very good thing. The current stable of bloggers at The Blog Herald rocked my world – they made the site the success that it was.
- Third, underpromise, and overdeliver. For a number of reasons, we had made public some changes that we were going to make – including a new theme and some new bloggers – and then this took us months to actually pull off. Next time around, I’ll say little about what we’re doing until we’re ready to unveil it.
- Finally, to hell with the haters. Listen to your audience, but make sure that you’re following your own heart – your own advice. We had folks telling us to do just about everything except pay attention to our core. Ignore them. Do it your way.”
PS: it will be interesting to see how Matt and his team go with their consulting work. Since hearing about his plans to sell up his blogs to do this kind of work I’ve been wondering how a blog consulting business will go without having some active and well renowned blogs to leverage. I don’t think it’s impossible – however I’ve seen a few others go the blog consultant route in the past 12 months and find it pretty hard going.
All the best with your endeavors Matt – if you put the same level of work into your new ventures as you did into the last few months of reinventing Blog Herald you’ll do well.
PSS: Aaron has an audio interview with Matt at Technosailor.
