Rand has a great post over at SEOmoz on The Emotions that Make Us Link.
It’s one of those ‘why didn’t I think to write it’ posts.
I guess I’m linking up to it out of ‘envy’, mixed with a little ‘sharing’.
PS: Actually Rand’s post reminds me a lot of a great book that I’ve been meaning to write about – Hot Button Marketing: Push the Emotional Buttons That Get People to Buy (aff).
It’s an insightful book that might be worth the read if you want to explore the theme more.