Jim Kukral is releasing information from the BlogKits Survey of bloggers that he did a while back over at ReveNews and finds that 36% of blogger maintain blogs primarily because they like to write.
There’s nothing too profound in that – but the other categories show the increasing focus upon money that bloggers have with 28% saying ‘It’s fun and I can maybe earn a buck while I’m at it ‘ and a further 18% saying ‘to make money’. So that’s a grand total of 46% of bloggers who blog with money on their minds.
Of course this survey was done at BlogKits which is a blog advertising program so we should expect that a certain percentage of respondents would be interested in blogging for money. So whilst we probably can’t say 48% of ALL bloggers do so with money as a motivation (although it makes a nice headline) I think the figures do represent an increased focus upon commercial blogging for many.
Read more of these results at Bloggers Like To Write First, Make Money Second
